By Conrad Saam and Gyi Tsakalakis

The legal marketing industry has a well earned reputation for tying lawyers up in one-sided engagements, deliberately obfuscating data to mask poor performance and over-promising while under delivering. Yet, there are a handful of agencies out there who actually have their clients’ best interests in mind, who sit on the same side of the desk and who are focused on growing their clients’ businesses instead of just profiting from them.