Gigi Grasska did not always plan on law. Growing up she was the shy, reserved peacemaker, and everyone assumed her outspoken sister would be the lawyer. The turn came in a business law class during undergrad at Pepperdine, when a professor pulled her aside, told her she had a legal mind and suggested law school. She realized her active listening could give a voice to people who felt unheard. “It’s not always the loudest person in the room that’s going to be the best advocate,” she says.
In a city full of billboard lawyers, Grasska says she built her practice on transparency, empathy and access. She started with smaller roots rather than a giant firm, gives clients her direct cell number and wants them to know a real person is behind their case, not just a case manager. She credits an upbringing of dirt biking, surfing and spearfishing for a love of adrenaline that now shows up when policy limits are tendered. Staying calm when others panic, she says, transfers straight to dealing with opposing counsel.
Early in her career, Grasska’s mother was hurt in a premises liability incident. Grasska had little experience with premises cases, and the veteran mentors she consulted told her not to pursue it, citing possible liability waiver issues. Because her mother could no longer attend workout classes, sit in a car for long or work normally, she took it on anyway, sent her first demand and settled for a significant amount without filing a lawsuit. The case taught her to trust her gut, and many clients now reach her after other lawyers turned them away.
Grasska describes how the 2025 Palisades fire reshaped her outlook. She was leaving for a work meeting when she saw smoke and stayed, spending three and a half days with her father, sister and sister’s boyfriend fighting the fire around the family home of more than 20 years, without power, as embers burned their eyes. They saved their house and about 20 others on the street. Then their homeowners insurer tried to deny the claims, and as the family’s lawyer she had to find someone to trust. That ordeal deepened her empathy for clients who feel helpless and unheard.
Grasska practices as Lawyer Gigi, based in Beverly Hills, California, and serving clients across Los Angeles. Her practice is personal injury law, including premises liability, motor vehicle accidents, catastrophic injury and wrongful death cases. She handles matters from demand through settlement, and when a case needs experts or a lawsuit, it moves to her firm’s litigation team. She is a member of the Consumer Attorneys Association of Los Angeles. The firm’s website is lawyergigi.com.
Grasska grew up in Los Angeles and stayed close to home for her education, earning a Bachelor of Arts from Pepperdine University and her J.D. from Pepperdine University Caruso School of Law. It was an undergraduate business law professor at Pepperdine who first told her she had a legal mind. Even her mother initially did not want her to attend law school, and some mentors doubted she had what it took, which she says only made her work 10 times harder. Once she set her mind on law, she never looked back.