Lance Brubaker

Brubaker grew up in one of the smallest towns in New York, never knew a lawyer and found the profession through John Grisham novels his mother steered him toward at the library. In law school he wanted transactional work and found trial practice frightening. He spent his first years doing right-of-way work for oil and gas pipeline companies and creditors’ rights work for banks, well paid but feeling he was “helping a wealthy corporation make more money.” A Rick Friedman speech to Harvard law students on YouTube pushed him toward representing people.

Brubaker Injury Law does not use an overseas intake group; from the first call, clients speak with Brubaker or his right-hand case manager, and the same people stay on the case throughout. He reviews medical records as they arrive and talks with clients at least monthly, often every week or two, picking up facts that can change a case. He argues that assembly-line volume firms lose continuity when attorneys turn over, and that with size “there’s a diminishing return at some point.” His firm is a small, hands-on team.

His “second look” cases — claims other firms dropped. Early on, short on marketing money, Brubaker built a campaign around them after learning that some of his best results came from files others rejected, often because they missed an insurance policy or a liability angle. One recent client, dropped by America’s largest law firm and convinced she had no case, came in through that campaign. After two years of work on a tricky case, it resolved for almost $1 million. “The best cases are the worst cases,” he says.

Brubaker calls being a lawyer an honor that carries a duty to protect the profession’s integrity. His focus is Arizona’s deletion of Ethics Rule 5.4, which lets non-lawyers and private equity own law firms. He argues those entities “look like law firms to the public, but they’re not,” that they gravitated to lucrative, lawyer-saturated fields like personal injury rather than underserved ones, and that the real access-to-justice crisis lies elsewhere. He urges lawyers to watch for Arizona entities entering states, like Florida, whose bars have rejected non-lawyer ownership.

Based in West Palm Beach, Florida, and serving South Florida, Brubaker Injury Law focuses on plaintiff personal injury, particularly catastrophic injury cases against large corporations and insurance carriers. Reported results include $1.25 million and $1.2 million auto accident recoveries, $1,025,000 and $1 million premises liability results, a $1 million rideshare accident case and a $525,000 bicycle accident case. Brubaker’s approach: show the rule that was broken, show how the defendant broke it and refuse to let insurers undervalue a client’s loss. Website: brubakerinjurylaw.com.

Brubaker graduated from Syracuse University College of Law and served as a federal judicial clerk in the U.S. District Court. He was admitted to the New York State Bar in 2014 and The Florida Bar in 2017. Before founding his own firm, he worked in oil and gas and creditors’ rights, then spent three to four years at one of South Florida’s largest personal injury firms. He launched Brubaker Injury Law about three years before his interview, teaching himself trust accounting and marketing along the way.

He has been recognized by Super Lawyers and its Rising Stars list in Florida multiple years, including 2023, 2024 and 2025, and named to The National Trial Lawyers Civil Plaintiff Top 40 Under 40 for Florida. He is a member of the Million Dollar Advocates Forum, limited to lawyers with verdicts or settlements of $1 million or more, and has been recognized by Lawyers of Distinction. Beyond the courtroom, he is known for LinkedIn commentary opposing non-lawyer ownership of law firms under Arizona’s ABS framework.