A policy limits demand is a settlement offer made by an injury victim’s attorney requesting the at-fault party’s insurance company to pay the maximum amount available under their policy. The demand is typically made when damages clearly exceed the insurance coverage limits. It can set the stage for a bad faith claim if the insurer refuses to pay.
It’s usually used when liability is clear and damages are much higher than the available insurance coverage. By demanding the policy limits, the injured party pressures the insurer to protect their policyholder from excess liability.
If the insurer unreasonably refuses to pay the policy limits, they may be held responsible for any verdict above the coverage amount. This can create significant financial risk for the insurance company.
The demand typically includes a detailed account of the incident, evidence of liability, proof of damages, and a specific deadline for the insurer to respond. Failure to respond within the deadline strengthens a potential bad faith claim.
Conclusion:
A policy limits demand is a strategic move that can push insurers toward fair settlement and open the door to higher recovery if they act in bad faith.
It’s a settlement request asking the insurer to pay the maximum amount available under their policy.
Yes, but an unreasonable rejection can expose the insurer to bad faith liability.
Not always — but often it’s done early to encourage settlement.
It can strengthen a future bad faith claim against the insurer.
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