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Where Referrals Fit In Your Sales Strategy
By Stacey Brown Randall
For as long as you have been in business, you have been taught there are a limited number of ways to generate referrals.
- Ask your clients and contacts — anyone in your database (or Rolodex) — for referrals and ask often.
- Be promotional and gimmicky by placing “Your referral is the greatest compliment you can give me” or “I’m never too busy for your referrals” in your email signature or newsletter.
- Spend as much time as you can networking so a ton of people know you, see you all the time, and might one day refer you.
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